2024 Cherry Queen/King/Ambassador Competition—Now Open!

Download our 2024 Cherry/King/Ambassador Competition Guidelines and Application Form

Hilltops Council and the National Cherry Festival Committee are calling for participants to take part in the 2024 Cherry Queen / King / Ambassador Competition.

The Cherry Queen/ King/ Ambassador Competition is a significant and much-loved part of the National Cherry Festival (NCF). The competition seeks to choose an ambassador who will not only represent Young but also the entire Hilltops Region, starting from their coronation during NCF celebrations and continuing throughout the ensuing year.

This year the competition will begin in July 2024, and will require participants to organise at least one fundraising event for their cause before 25 November 2024. Each entrant will have the privilege of selecting a local charity, not-for-profit community-based club, or service provider in the Hilltops Region, and this year 100% of the funds raised will go towards each participants nominated organisation.

For all entrants, involvement in this competition presents an opportunity for enhanced community engagement. Participants also have the chance to support their favourite cause or local club and be recognised with a prestigious title and a wonderful prize.

To download the 2024 Cherry Queen / King / Ambassador competition guidelines and application form, please visit: https://nationalcherryfestival.com.au/cherry-queen/. Alternatively, please visit the Young Visitor Information centre where hard copies of the guidelines and applications are available.

For further information please contact the Visitor Information Centre on 1800 628 233.

What is the Significance of this long standing competition?

2019 Cherry King David Munnerley (left, in green) & Charity Queen Laura Ower (right, in green).

The Cherry Queen/ King/Ambassador Competition has been one of the most important and cherished aspects of the National Cherry Festival over the years, adding a meaningful and altruistic to the festivities. Here are several key reasons why this competition has been a standout feature of the festival:

Community Engagement: The competition actively involves the local community, allowing participants to connect deeply with the region they represent and contribute to its welfare. It fosters a sense of belonging and local pride, bringing people together to support each other’s causes.

Tourism & Increased Awareness of the Region: Attracts people to the Hilltops Region allowing them to experience and learn about the region as they boost the economy through the increased population over the weekend.

Philanthropy: By selecting a local charity or not-for-profit organisation to support, the competition emphasizes the spirit of giving back to the community. It has become a beacon of charitable efforts, inspiring others to contribute positively to causes close to their hearts.

Personal Growth: For entrants, the competition offers a valuable platform to grow as individuals. Through various events and interactions, participants develop confidence, leadership skills, and a greater understanding of community dynamics.

Ambassadorship: The Cherry Queen/King/Ambassador title bestows an ambassadorial role upon the winner, representing the Young and Hilltops Region with grace and charisma. This role helps raise awareness of the region and its cherries, both locally and beyond.

Continued Tradition: The competition has become an integral part of the festival’s heritage, reflecting the festival’s commitment to celebrating cherries, community, and compassion. Its long-standing presence has left a positive and lasting impact on the festival’s legacy.

The Cherry Queen/King/Ambassador Competition continues to exemplify the true spirit of the National Cherry Festival, embodying the values of kindness, generosity, and community spirit that are at the core of this much-loved event.   

Since 1949, as part of the National Cherry Festival there is the Cherry King and Queen Competition. Over the years, there has been some minor changes to this competiton, but the general gist of it is to raise funds for a local charity and immerse yourself into the Young and Hilltops communities. 

The competition is one of the best known features of the festival, and has been instrumental in raising funds for local charities and organisations. 

The National Cherry Festival Committee have compiled a list of past Cherry Kings and Queens. The committee understand that this list may not be 100% accurate and ask that if there is inaccurate information in the list, please contact the Young Visitor Information Centre on 1800 628 233 or vic@hilltops.nsw.gov.au

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